‘Life. Live it.’ Campaign

Behind the scenes on the 'Life. Live it Now.' British Heart Foundation Campaign

GHP recently completed a series of promo videos for the British Heart Foundation on the ‘Life. Live it.’ Campaign, a series of First Aid posters designed to inform and educate young people on what to do in a crisis.

The photo campaign teaches that first aid is a life skill that could help you help a mate, and that learning first aid is simple – you don’t need to be an expert but a little bit of knowledge goes a long way.

Working with Force 7, GH Productions created a series of viral videos to accompany the campaign, from behind the scenes videos of the photo shoots to dramatic recreations of life-threatening events. The reception to the videos has been huge with the Facebook page already having over 10,000 fans.